BROADCAST
Exuberance electrified.
Magnificence electrified.
SPOTIFY INTEGRATION
We had Labrinth create an extended version of the “Liftoff” track from the spot and share it to Spotify and YouTube.
SOCIAL
To continue the theme of the campaign we did a full grid takeover of our social channels with the red and gold colors from the TV spots. Each time a spot launched we changed the color and emotion.
EXUBERERANCE FILTER
We created custom filters for Cadillac’s Instagram using the colors from the spots.
LABRINTH INTERVIEW
There was no plan to interview Labritnth but we made it happen spontaneously on set (at 12:30 AM!) cut it together, and shared it on Socials and YouTube.
DIGITAL OUTDOOR
